Coconut Cowash Cleansing Conditioner by As I Am, 16 Oz

The Classic Collection from As I Am is a curated lineup of 14 hydrating products that are designed to define, condition, and shine your natural hair. The brand's founder, Dr. Ali N Syed, and the family-owned business are at the forefront of the textured hair industry, with a portfolio of 45 patents.

Headquartered in the US, the As I Am laboratory specializes in the science of haircare, with each product being crafted in-house. The brand prioritizes the use of decomposable materials, ensuring that its products have a minimal environmental impact.

As I Am's formulas are gentle and provide moisture retention without compromising the natural balance of the hair and scalp. The products spread easily throughout the hair, making detangling a breeze. They also gently cleanse the hair and scalp, leaving them feeling refreshed and revitalized.

To achieve the best results, it's recommended to detangle the hair completely during either the shampoo or conditioning step, while the hair is soaking wet and saturated with the product being used. This can be done with a wide-toothed comb or a paddle brush. It's important to only proceed to the final rinse after the hair has been thoroughly detangled.

When shampooing, it's crucial to keep the hair in a smooth, downward alignment as you lather. Bunching, scrubbing, or vigorous scrunching can cause extensive tangling, which should be avoided.

The Classic Collection from As I Am is a comprehensive range of haircare products that cater to the unique needs of textured hair. With its focus on clean ingredients, hydration, and easy detangling, the collection promises to deliver salon-quality results in the comfort of your own home.

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